In the vibrant and diverse Indian market, optimizing your ad spend to maximize returns is crucial. With the right strategies on platforms like Google Ads, Facebook, and Instagram, you can ensure your advertising efforts deliver significant results. Here’s how to effectively boost your ROI.
Understanding regional nuances is essential in India’s diverse market.
Precision Targeting
Actionable Steps:
Your ad creative must resonate with the culturally rich and diverse Indian audience.
Cultural Resonance
Effective Techniques:
Effective budget management is crucial for maximizing returns in India’s price-sensitive market.
Optimal Allocation
Budget Management Tips:
Retargeting is essential to convert users who have shown interest but haven’t yet made a purchase.
Effective Follow-Up
Retention Strategies:
Regular analysis and optimization ensure your ads remain effective and efficient.
Insight-Driven Decisions
Optimization Actions:
Conclusion
Maximizing ROI in India’s diverse market involves understanding your audience, crafting culturally relevant ads, managing your budget wisely, and leveraging retargeting. By making data-driven decisions and optimizing continuously, you can enhance your advertising performance.
Ready to take your ads to the next level?
Contact us at info@fabledigitalmedia.com to start optimizing your strategy.
You can find the advertising rate for the Times Group Native, Website in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on the Times Group Native, Website .
| Pricing Model | Categories | Media Type | Language |
| CPC, CPI | Performance Marketing | Instream / Outstream Video, Banners | English |
Ajio, established by Reliance Retail in 2016, is a prominent online fashion platform in India that offers a wide range of trendy clothing, footwear, and accessories for men, women, and children. By integrating luxury and mainstream fashion offerings, Ajio and Ajiolaborations with designers, blending contemporary Western styles with traditional Indian fashion. Ajio emphasizes affordability, quality, and a seamless shopping experience with a user-friendly interface, multiple payment options, and easy returns.
Ajio Luxe is the premium segment of Ajio, catering to the luxury fashion market. It features curated collections from top international and Indian designers, including high-end apparel, footwear, handbags, accessories, and jewellery. Ajio Luxe focuses on exclusivity and authenticity, providing customers with access to limited-edition collections and high-quality craftsmanship. By integrating luxury and mainstream fashion offerings, Ajio and Ajio Luxe position themselves as comprehensive destinations for diverse fashion needs, from everyday styles to luxury fashion.
| Pricing Model | Categories | Language | Media Type |
| CPM, CPC | E-commerce | English | Banner, Dedicated IVR Promo, Email Page, Ajio Packagingk |
Spotify is a popular audio streaming platform that provides music, podcasts and more in different languages. Spotify ads improve awareness through innovative ads showcasing products/services on the platform. Spotify Ads promote visibility among a wide audience while they use the app. Spotify Ads help target potential customers tuning in for specific content or playlist through which retargeting can be done.
| Pricing Model | Categories | Media Type |
| CPM, Fixed | Music | Audio, Video, Banner, RoadBlock |
MX Player is a popular streaming and video-on-demand app featuring popular shows like Campus Diaries, Lock Upp, etc. Bringing in a large audience, MX Player Ads will help brands engage audiences while they are using the app and will increase brand recognition. MX Player Ads deliver a high impact by targeting users, who are likely to spend a significant amount of time on the platform
| Pricing Model | Categories | Media Type |
| CPM | OTT, Entertainment, Performance Marketing | Video, Banner, RoadBlock, Connected TV |
With a rapidly growing userbase, Swiggy is a food ordering platform, that will help advertisers target their ads to specific audiences based on factors like location, order history, etc. Swiggy users spend a lot of time searching for and ordering food, which improves the visibility of the ads and builds recall. Swiggy Ads can be a highly effective way to reach a large and engaged audience of potential customers.
| Pricing Model | Categories | Media Type |
| CPM | Food and Beverage | Banner, Video, Map Integration |
LiveMint is a trusted business news source that covers the latest news and trends in business, finance, etc offering a comprehensive analysis of the Indian and global markets. LiveMint’s users are mainly business professionals, investors, and decision-makers interested in the latest business news. Offering high-quality journalism, Livemint Ads offer credibility by establishing trust and increasing visibility.
| Pricing Model | Categories | Media Type |
| CPC, Fixed, CPM | Business | Banner, Article, Video, RoadBlock |
Mostly business-focused, Economic Times is a respected English news platform targeting business professionals, investors, and decision-makers. Economic Times Ads help businesses build credibility and trust with their audience. Economic Times Ads delivers a high impact and is a strong contender for businesses looking to advertise in a respected and trusted business news platform.
| Pricing Model | Categories | Language | Media Type |
| CPC, CPM, Fixed | Business, News | English | Banner, Article, RoadBlock |
Hindustan Times Website is a reliable news source offering a wide range of topics, like national and international news, politics, business, sports, etc. It offers access to exclusive news on the go, which attracts millions of visitors and offers specific locations, interests, and demographics-based targeting. Regarded as a trusted news site, ads on HT website will build awareness and credibility for brands.
| Pricing Model | Categories | Language | Media Type |
| CPM, Fixed, CPC | News | English | Banner, Article, Video, RoadBlock |
Money Control is Asia’s leading business and finance news platform targeting users with an interest in the economic market and the finance sector. Money Control Ads are cost-effective and build brand awareness by targeting the user base through personalized ad options. Money control ads boost visibility and engage the audience using innovative strategies and increase awareness of the brand.
| Pricing Model | Categories | Media Type |
| CPCV, Fixed, CPM, CPC | Business | Banner, Article, Video, RoadBlock, Podcast |
Snapchat AdsWith fifty-four percent of the users being women between the age group 13-18 years, snapchat ads tend to be highly quirky, creative and in line with current trends. Snapchat ads come in a wide variety of formats like long form video ads, app install ads, article promotion ads,stories ads and snap ads. Long- form video Snapchat ads play a ten second preview of the whole video of the ad with a ‘’Watch’’ CTA on the bottom of the screen that you can swipe to see the whole video.
| Pricing Model | Categories | Language | Media Type |
| CPM, CPC, CPL, CPI | Social Media, Performance Marketing | English | Banner, Video, AR Lens, etc... |
Google is one of the largest advertising platforms in the world. The Google Search mechanism is designed to help users find the right information with in seconds. Its targeting options let you strategically show your message to potential customers at the right place and the right time. Get the best rates for Google Search Advertising with The Media Ant.Click here to download the performance benchmark report.
| Pricing Model | Categories | Language | Media Type |
| CPC, CPM | Performance Marketing | English | Search Ad, Store Visit Campaign, Dynamic Search Ad |
The revolutionary social media platform, X is the best in the business regarding online networking sites. It is the platform that opens the door for everyone and connects them with like-minded people gaining tons of users. Advertising here will give brands notable brand visibility and will boost brand identity in front of a massive audience.
| Pricing Model | Categories | Language | Media Type |
| CPC, CPM, CPL, CPI, Fixed | Social Media | English | Post Engagement, X Trend |
TikTok Ads help reach more people and target consumers using online channels at every sales funnel stage. TikTok Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With monthly active users, TikTok Ads target a large-scale audience using precision retargeting.
| Pricing Model | Categories | Language | Media Type |
| CPM, CPI | Entertainment | English | Video, RoadBlock |
LinkedIn Ads help reach more people and target consumers using online channels at every sales funnel stage. LinkedIn Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With 167400000 monthly active users, LinkedIn Ads target a large-scale audience using precision retargeting.
| Pricing Model | Categories | Language | Media Type |
| CPM, CPC, CPL | Performance Marketing | English | Video, Banner, Carousel, Sponsored InMail, Lead Generation, Job Ad, Spotlight AD, Text AD |
Instagram is world’s largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media and digital advertising. The Media Ant is a specialist agency for Instagram advertising and can be contacted either over phone or email.
| Pricing Model | Categories | Language | Media Type |
| CPM, CPC, CPL, CPI | Social Media, Performance Marketing | English | Banner, Video, Carousel, Instagram Reels, Stories, Lead Generation, App Install |
Being the world’s largest social media platform, Facebook allows billions to create profiles and communicate through the app. Facebook offers different features for businesses to present themselves to users quickly and drive results. Facebook Ads help brands track their ad performance and build visibility through targeted ads based on user demographics and interests by delivering high impact.
| Pricing Model | Categories | Media Type |
| CPC, CPM, CPI, CPL | Social Media, Performance Marketing | Banner, Video, Store Visit Campaign, Carousel, App Install, Lead Generation, Catalog Sale, Stories, Call Only |
The Quick Ticket to the World’s Headlines, Inshorts, the news app that’s changing the way users consume information. It has a personalized approach and delivers content in both English and Hindi, making it accessible and relevant to a diverse audience. Inshorts isn’t just delivering news but is delivering an experience. Advertising here helps build brand credibility.
| Pricing Model | Categories | Language | Media Type |
| CPM, Fixed | News | English | Banner, Video, Article, RoadBlock, Cube Ads, Magazine Card, Innovation, Poll Ads |
Dailyhunt curates content from various sources and presents them in a personalized feed, based on interests and location. Available in 14 Indian languages and English, Dailyhunt is accessible to a wide audience and ads with them help with specific demographic and multiple languages targeting delivering high impact. Dailyhunt Ads improve credibility and brand awareness to an engaged user base.
| Pricing Model | Categories | Language | Media Type |
| CPM, Fixed, CPI | News | English | Banner, Video, Article, RoadBlock |
A one-stop destination for entertainment, fashion, and more Pinkvilla attracts trend-savvy users and stands out as a leading and compelling platform for brands. Pinkvilla is unique as it keeps the audience engaged with breaking news on fashion, beauty, etc, making it a good platform to showcase your brand to a niche audience and improve visibility.
| Pricing Model | Categories | Language | Media Type |
| Fixed, CPM | Entertainment | English | Article |
Offering a variety of Indian TV shows and movies, Zee5 is a popular video streaming platform that is famous for a wide range of content in approx 12 languages. Zee5 uses engaging content to capture the attention of majorly Hindi-speaking users and improve visibility and awareness among them. With a Zee5 association, brands will be able to reach a larger user base through targeted ads.
| Pricing Model | Categories | Media Type |
| CPM, Fixed | OTT, Entertainment, Performance Marketing, Top 5 Video Platforms | Banner, Video, RoadBlock, Connected TV, Masthead Banner |
The finest platform from the house of Reliance, JioCinema has cemented its position as the largest OTT service. Becoming the new home of HBO and Warner Bros content it has been reinforced by an unmatched volume of films, series, and sports, its impressive free streaming of IPL has already earned record-breaking concurrent viewers of 3.2 crores. Advertising with them ensures maximum brand visibility.
| Pricing Model | Categories | Language | Media Type |
| CPCV, CPM, Fixed | OTT, Entertainment | English | Banner, Video, Masthead Banner, Connected TV |
In the Digital Identity Revolution, Truecaller is an application that identifies incoming calls and filters out spam calls. It is designed to optimize the telecommunication experience. From unmasking those unknown numbers to SMSes getting categorized, Users are in safe hands. Advertising with new innovative video and animation, brands will be able to cater to audiences.
| Pricing Model | Categories | Language | Media Type |
| CPC, CPMC | AI Call blocker | English | Banner, Video |
Being a digital wallet and e-commerce payment system in India, Paytm has a large user base who are highly engaged while using it for services like mobile recharges, payments, etc. Paytm Ads offers brands the opportunity to reach users at multiple touchpoints and effectively increase visibility through interactive advertising. Paytm is a great asset for brands to create a high impact among audiences in top cities.
| Pricing Model | Categories | Language | Media Type |
| CPM, Fixed, CPC | eCommerce | English | Banner, Video, RoadBlock |
Everyone’s favourite streaming platform, Hotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, Hotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. Hotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact.
| Pricing Model | Categories | Media Type |
| CPCV, CPM, Fixed, CPC | OTT, Entertainment, Top 5 Video Platforms | Video, Banner, Masthead, Connected TV, Video- Self Serve Entertainment, etc... |
A favourite video streaming platform, Youtube is a go-to for billions around the world and offers various content, allowing people to create their channels to upload videos. Youtube can personalise content based on its algorithms. Being one of the best video-sharing platforms, Youtube Ads can help brands build visibility and offer measurable results that best suit your advertising goals by reaching a wide audience.
| Pricing Model | Categories | Language | Media Type |
| CPM, CPC | Social Media, Performance Marketing, Top 5 Video Platforms | English | Video, Banner, Masthead, Connected TV, Discovery |